| Country | Philippines |
|---|---|
| Founded | by Roberto Benedicto, Founder |
| Slogan | Where the Action Is! |
| Owner | Government of the Philippines |
| Key people | Eric Canoy, President and CEO Joselito Yabut, Chairman of the Board |
| Launch date | 1961 February 1, 1975 |
| Former names | Inter-Island Broadcasting Corporation (1961-1975) Islands TV-13 (1990-1992) |
| Language | Filipino |
Intercontinental Broadcasting Corporation (IBC) is a Philippine VHF television network of the Government Communications Group headed by the Press Secretary. Its studios are located at Broadcast City, Old Balara, Capitol Hills, Diliman, Quezon City and its transmitter is located at the Coca Cola plant, Roosevelt Ave., San Francisco Del Monte, Quezon City. Founded by the late Roberto Benedicto, the TV network is the sister network of Radio Philippines Network or RPN.
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Channel 13 started broadcasts in 1961 under Inter-Island Broadcasting Corporation thru the tri-media conglomerate of RMN-IBC-Philippine Herald owned by the late Andres Soriano. The station also broadcasts in Cebu and Davao. In 1970s, IBC launches the color transmission named "Vinta Color" named after the Vintas from Zamboanga, the third network in the Philippines to do convert to all-color broadcasts.
Dick Baldwin was the station's first owner, and programming first consisted of mostly foreign programs from CBS, and a few local shows.
On February 1, 1975, Inter-Island 13 split off from the Sorianos, owners of RMN and was renamed Intercontinental Broadcasting Corporation (IBC) and moved to Benedicto Group of Companies by the late Roberto S. Benedicto (1916–2000), who purchased the network consisting of the Manila station and other relay stations in Cebu and Davao. IBC also opened its FM station DWKB-FM the same year. In 1976, IBC metamorphosed into one of the country's most viewed TV network with its primetime lineup and full length local and foreign films aired on this channel. This catapulted IBC in the number one slot among 4 rival networks.
Through the sweat of its employees and the income generated from its programs, the network built and finally moved into its present home at the modern Broadcast City, in 1977. The complex was a 55,000 square metre tract located at Capitol Hills, Diliman, Quezon City.
After the EDSA revolution, IBC was sequestered by the government. A board of administrators was created to run the station. All of the stocks and assets of IBC, and its sister networks RPN-9 and BBC-2 were sequestered by the Presidential Commission on Good Government (PCGG).
President Corazon Aquino turned over IBC and RPN to the Government Communications Group and awarded BBC through an executive order to ABS-CBN Broadcasting Corporation. When BBC closed down, IBC absorbed majority of its displaced employees, thus doubled the operating expenses of the network. Cost of programs went up three-fold. Line-produced shows and co-production ventures with some big film companies like Viva, Regal, and Seiko were favored. The top rated shows of IBC were pirated by rival networks. Cost of programs, talent fees and TV rights increased tremendously. IBC could no longer afford to produce its own shows. In 1987, IBC 13 renamed E-13 for the first time and its slogan Life Begins at 13 noted for the butterfly logo in the form of the letter E and the number 13. In 1989, E13 renamed back to IBC 13.
IBC took on a new image at the same year, Pusong Pinoy, Pusong Trese, to recapture the glory days it once had. But because of the sequestration, periodic change of management and the internal problems, the network started to lose the support from its advertisers.
Islands Broadcasting Corporation under Mr. TonyBoy Cojuangco took over the management and the marketing of IBC (which came to be known as Islands TV-13) in 1990. It was in the later part of its operations that ratings and income suffered due to mismanagement which caused labor unrest.
In 1992, IBC return to air and became a 100% government owned station by virtue of a compromise agreement between PCGG and Roberto Benedicto, management and marketing were returned to the IBC Board of Directors. The programming remained at a standstill in preparation for the launching of a new image of the station.
It was 1994 when IBC launched Pinoy Ang Dating with a Filipino-like visually enticing music video, an innovation in terms of station identification. Despite limited resources, programming improved but the battle for audience share continued. Advertisers became more responsive to marketing efforts.
Vintage Television (VTV), later merged with Viva Television in 2000, entered the scene in 1996 with PBA Games as its major program and continued until 2002. Rehabilitation of the transmitter and other technical facilities where initiated in the central and provincial stations. Viva Main Event is its only program which still airs in IBC until now. It is now part of its new programming block AKTV, making Viva Sports own a mere 20% of the block.
In 2003, IBC launched its new logo and the new slogan Ang Bagong Pilipino with a freestyle station ID.
In late 2007, IBC Management inked a deal with the Makisig Network, led by Hermie Esguerra. Makisig was accepted as a primetime block-timer of IBC. However, Makisig Network's programs were not aired due to questions on the propriety of the terms and conditions of the agreement. Said agreement expired in October 2008.
There were many plans to sell and privatize IBC and its sister station RPN.[1] TV network ABS-CBN is planning to buy the network's blocktime to address signal problems and mimic the former's programs. However, ABS-CBN would not join the privatization bid due to ownership regulations.[2]
IBC has been entered into a joint venture agreement with Prime Realty, an affiliate of R-II Builders Group of Reghis Romero Jr. The agreement calls for the development of 3.5 hectares of Broadcast City.[3]
This makes the Aquino administration wanted to privatize both RPN and IBC to private sectors and retain the People's Television (PTV) as a sole-mandated government TV network.[4][5]
It has been announced that conglomerate San Miguel Corporation will join the government-sponsored bidding for the privatization of RPN and IBC.[6][7]
IBC signed a blocktime agreement with TV5's sports division Sports5 to air live sports coverage via its new programming block AKTV.[8] [9] It was launched last June 5, 2011, with the AKTV Run held outside SM Mall of Asia in Bay City, Pasay.
At the same day, IBC launched a new logo & slogan Where the Action Is! to reflect the change. [10]
| Branding | Slogan | Years Active |
|---|---|---|
| Inter-Island 13 | The Dynamic Station | 1961-January 31, 1975 |
| IBC | New Beginning | February 1, 1975–1976 |
| IBC | A New Direction | 1976–1977 |
| IBC | A New Decision | 1977–1978 |
| IBC | Enjoy Yourself | 1978–1986 |
| IBC | Basta Pinoy sa Trese (The Filipino is on 13) | 1986–1987 |
| E13 | Life Begins at 13 | 1987–1989 |
| IBC | Pusong Pinoy, Pusong Trese (The Heart of Filipino, The Heart of 13) | 1989–1990 |
| Islands TV 13 | The Best of Shows | 1990–1992 |
| IBC | Intercontinental Broadcasting Corporation | 1992–1994 |
| IBC | Pinoy Ang Dating (Filipino is Great) | 1994-2002 |
| IBC | Nationwide Satellite Broadcast | 1994–1998 |
| IBC | Bagong Pinoy (New Filipino) | 1998-1999 |
| IBC | New Face, New Attitude! | 2002–December 11, 2003 |
| IBC | Ang Bagong Pilipino (The New Filipino) | December 12, 2003–June 4, 2011 |
| IBC | Where the Action Is! | June 5, 2011-present |
| Branding | Slogan | Years Active |
|---|---|---|
| VTV on IBC | Hyper Television | 1996–1997 |
| VTV on IBC | Sports and Entertainment | 1997–1998 |
| VTV on IBC | The Night is Alive | 1998–2001 |
| Viva TV on IBC | The Sports and Entertainment Channel on IBC-13 | 2001–2002 |
| Viva TV on IBC | Walang Patid ang Saya! | 2002–2003 |
| AKTV on IBC | Live Active | June 5, 2011–present |
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